Lisa Dance
I'm the owner and founder of ServiceEase, a consulting business that helps businesses and aid organizations improve customer experiences by being easy to do business with. We offer instruction, workshops and assessments. We use service design equipment such as touch point applying and observational research to help corporations identify and resolve conversation and operational barriers that affect customer experience.
I started ServiceEase in 2010 but recently relaunched it after a hiatus in which I helped C3 (The Creative Change Center), a local non profit organization, via a transition period.
I can honestly say I've been studying shopper experiences since I was about Many years old and told the mother that I wasn't about to shop at a particular store nowadays because of how they treated the clientele. I learned how support delivery mapping and other service design techniques can strengthen customer experiences while gaining a post baccalaureate certificate in marketing and advertising from VCU.
This field Christian Louboutin Shoes Replica interests myself because many bad client experiences result from poor preparing and design, which is preventable. In addition to, since we spend so much of how we live Replica Christian Louboutin Shoes as either a provider Louboutin Wedding Shoes Australia and services information or a consumer, improving providers and making organizations simple to do business benefits everyone.
Precisely what are some of the most common pain factors you see in the customer experience for small businesses?
Small businesses usually focus on "customer service," which can be narrow and more problem based, while "customer experience" is more holistic. "Customer experience" is the place where customers perceive their interaction with your company. So your website, employees, processes, technology plus physical location all play a part within creating customer experiences.
Neglecting to look understand customers' viewpoint is big issue. Managers plus employees get so depressed by the activities of the business they don't focus on the needs from the customers. That's why customer quest mapping can be so insightful. It has a step by step illustration of how consumers interact with your businesses so enabling identify what's working what is actually not.
What's a lesson you have learned during the recession?
Even in a recession, positive customer activities differentiate one business out of another. With limited time and funds, people don't want to do business by using organizations that Fake Louis Vuitton Wallets are unpleasant and hard to do business with.
What's a business you actually admire, and why?
The actual Virgin Group (Virgin Atlantic ocean, Virgin America, etc.) for its focus on creating positive purchaser Tiffany And Co Australia Rings experiences. Also, Sir Richard Branson shares a Louboutin Replica lot of knowledge with innovation, entrepreneurship and risk taking on his blog.
Is there a secret to your personal success? Perhaps a piece of advice you've constantly remembered?
Someone once smiled and told me "You are responsible for Supra Vaider Low the effort, not end result." I'm always going to operate hard, but this advice will help me recognize that some things are not in my Nike Free Online Cheap control.
What's the portion of your job you dread the most?
Business development is not my personal favorite thing. I'm much more of the doer than a talker.
What's the part of your job that excites you the most, the thing that makes you want to run to work?
I love helping organizations and non profits know the way their customers interact with their firm, what's working, what their pain points are, to get solutions that improve shopper experiences.
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